Wednesday, August 27, 2008

Strategy Vrategy

Strategy Strategic Alliance

Strategic Analysis Competitive Strategy Strategic Thinking

Strategic Direction Business Strategy Marketing Strategy

Strategic Planning Strategic Management

Growth Strategy Strategic Change Corporate Strategy

blah-blah Strategy. . . . . . Strategic Goo Goo

You know .. when you were a kid .. there was always a word or a phrase that got so popular, and everybody who was supposedly 'cool' would be using that phrase to sound cooler than they really were. Well things are no different now that we've grown up.

The word 'Strategy' is being thrown around by anybody and everybody these days. Now I understand if I hear the CEO of a fortune 500 firm talk about business strategy on Bloomberg tv but what if your 10 year old son tells you that he's trying to make strategic alliances amongst the neighborhood kids . When I was in business school, all I would hear from my class mates and teachers was the word 'strategy' in it's different form and variety. Even our dean used this word several times during his speech at our graduation ceremony. I didn't realize how infectious it was until I found myself using the word 'Strategic Direction' with my friends Younas and Aman in one of our weekly meetings for Pkstudent. I immediately felt guilty about it ... just like when you find yourself caught in a stupid fad .. and realize how senseless it is.

The firm where I work right now is filled with OLD people who've been there for several 10+ years. I've sat with them in a lot of what we'd call 'Strategy Meetings' but I have NEVER heard them utter the word 'Strategy'. Apparently, it's just a bug that the newer generation has got bitten by.

I think the only other word that would come even close to being thrown around these days is 'Social Media' ..... Go Figure!!

1 comment:

Atif Sultan Ali Khan said...

Business Schools, nurseries of Buzz word development/use/abuse.

Annoys the hell outta me!