Thursday, August 28, 2008

How marketing is done !!

Haha -- I came across this on my computer while I was cleaning up some old files ...

A couple of years ago there was a sudden rush of adrenaline when me and my friend Younas got bit by the entrepreneurial bug and the result was this really interesting promotional brochure that I created in MS Paintbrush ...

It sounds funny now when I read it after such a long time ....

(Click on the image to enlarge it)

Wednesday, August 27, 2008

Strategy Vrategy

Strategy Strategic Alliance

Strategic Analysis Competitive Strategy Strategic Thinking

Strategic Direction Business Strategy Marketing Strategy

Strategic Planning Strategic Management

Growth Strategy Strategic Change Corporate Strategy

blah-blah Strategy. . . . . . Strategic Goo Goo

You know .. when you were a kid .. there was always a word or a phrase that got so popular, and everybody who was supposedly 'cool' would be using that phrase to sound cooler than they really were. Well things are no different now that we've grown up.

The word 'Strategy' is being thrown around by anybody and everybody these days. Now I understand if I hear the CEO of a fortune 500 firm talk about business strategy on Bloomberg tv but what if your 10 year old son tells you that he's trying to make strategic alliances amongst the neighborhood kids . When I was in business school, all I would hear from my class mates and teachers was the word 'strategy' in it's different form and variety. Even our dean used this word several times during his speech at our graduation ceremony. I didn't realize how infectious it was until I found myself using the word 'Strategic Direction' with my friends Younas and Aman in one of our weekly meetings for Pkstudent. I immediately felt guilty about it ... just like when you find yourself caught in a stupid fad .. and realize how senseless it is.

The firm where I work right now is filled with OLD people who've been there for several 10+ years. I've sat with them in a lot of what we'd call 'Strategy Meetings' but I have NEVER heard them utter the word 'Strategy'. Apparently, it's just a bug that the newer generation has got bitten by.

I think the only other word that would come even close to being thrown around these days is 'Social Media' ..... Go Figure!!

Monday, August 18, 2008

Expendable !!

Who is Expendable ??
Were the words I heard as I walked past the conference room at work.
It was the company's CEO's voice and he was waving a printout of an excel sheet in front of a senior manager.

The glass door of the room was closed, so I couldn't hear the rest of the conversation. But those two words had quite a chilling effect. I had been hearing about the firm's financial troubles, but I didn't know it had gotten this serious.

I've known several people who at one time were trapped in companies in the middle of layoffs or acquisitions and I remember them displaying helplessness about everything happening around them. Some of them worked their butts off hoping that the 'Recency Effect' would work in their favor while others updated their resumes and chatted up their LinkedIn contacts in search for a new job.

Since this was now happening to me, I decided to tap into the internal grapevine and went out for lunch with the director of my department who is coincidentally the only other Pakistani in the firm. He confirmed that the layoffs and/or salary reductions were the only course of action left for the firm to stay in business. But he did mention that I didn't have to worry about it as I was not within the axe range 'SO FAR' (his words). He said I was too underpaid anyway to be of any significance to the bottom line :P

Gee -- as much scary this situation might be, the optimist in me is already looking at the possible opportunities. With my move to Pakistan only a month away I think the time is ripe to push even more within my organization to think about outsourcing their menial IT tasks overseas.

So bear with me folks as I gear up for the choppy seas ahead. I'm going to try and keep this blog updated so that I can have some outlet for all the pent up energy.